Lunch & Learn: Define Your Digital Identity – Build a Brand That Resonates - Presented by Design Main Street

Lunch & Learn: Define Your Digital Identity – Build a Brand That Resonates - Presented by Design Main Street
Join us at CAPS Media for a series of Lunch & Learns hosted by Design Main Street! This lunch & learn is the first of a weekly series. Join us for session one! Attendees from the Tuesday 8/12- “Define your Digital Identity – Build a Brand That Resonates” meeting will be invited to the future meetings on Tuesday 8/19 – “Maximize Your Digital Impact: Building Your Website, Online Listings, and Managing Your Reputation,” and Tuesday 8/26- “From Organic Posts to Paid Campaigns – Boost Your Business Through Social Media” meetings! Register for the 8/12 meeting at Venturachamber.com


8/12/2025 @12-1:30PM
Workshop 1: Define Your Digital Identity – Build a Brand That Resonates
 
Blurb: Your digital identity is more than just a logo; it's the essence of your brand that speaks to your audience. With a clear, consistent message, we’ll give you the tools to build a brand that truly resonates, establishing trust and engagement with your customers.
 
Description: In this engaging workshop, you will learn to build the foundation of a brand that thrives in today’s digital world. We will guide you through the process to define your business’s mission, vision, and unique selling proposition (USP) while discovering the importance of brand consistency across platforms. By the end of this session, you will have a practical Brand Brief ready to guide your future marketing efforts and enhance your digital presence. We’ll cover the tools needed and how to use AI to speed up your process. This workshop is perfect for SMBs looking to connect with today’s digital-savvy customers and increase online visibility.
 
This is the first of three consecutive workshops and is highly recommended to attend in order to get the most out of the next two workshops. 
 
8/19/2015 @ 12-1:30PM
Workshop 2: Maximize Your Digital Impact: Building Your Website, Online Listings, and Managing Your Reputation
 
Blurb: A strong digital presence is essential for SMBs. This session focuses on creating a powerful landing website or modernizing your existing website. You’ll also learn how to maximize your visibility on essential online directories, and manage customer reputation effectively.
 
Description: In this workshop, we’ll help you transform your brand into a digital powerhouse by guiding you through the process of creating a simple yet effective website and boosting your local visibility with online directories. Additionally, you'll learn how to manage and grow your online reputation through reviews—building trust with customers and driving more business. This workshop is essential for SMBs looking to enhance their online presence and attract more local customers.
 
8/26/2025 @12-1:30PM
Workshop 3: From Organic Posts to Paid Campaigns – Boost Your Business Through Social Media
 
Blurb: This workshop will help you craft an authentic social media strategy on various platforms, engage your audience, and learn the basics of digital ad campaigns that expand your reach and drive business growth.
 
Description: In this workshop, SMB owners will learn how to build a powerful social media presence and the basics of digital ad campaigns. From creating personalized content that resonates with your audience to learning how to set up ads that drive traffic and conversions, this session will equip you with the tools to grow your business. Enhance your digital marketing strategy and engage customers on social media.