SCORE Workshop: Google and Social Media Paid Advertising Strategies

SCORE In Person Workshop
Wednesday August 7, 2024 8:30 AM
Check-in 8:00 AM - Coffee & Pastries Provided
Ventura City Hall
Community Meeting Room 202, Second Floor
501 Poli St
Ventura, CA 93001
Free parking is behind City Hall and
overflow parking is above City Hall at the Botanical Gardens
 
Learn successful paid advertising strategies on Google and Social Media and how to drive new leads for your business. Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this training session, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars.  
 
You will learn: 

• Best platforms to use based on your goals 
• Differences between search ads and display ads 
• What budget is right for you?
• When to use Product Ads, Local Service Ads, Retargeting Ads
• Utilizing analytics to improve results